### Under's Promotional Goal Data at Marseille 2023
#### Introduction
Under is one of the most successful fashion brands globally, known for its innovative designs and high-quality products. The company has been actively expanding its presence in various markets, including France. At Marseille 2023, Under showcased its latest collections and promoted its brand through various marketing strategies. This article aims to provide an overview of Under’s promotional goals and their execution during the event.
#### Setting the Stage: Marseille 2023
Marseille, located on the Mediterranean coast, is a vibrant city that hosts numerous international trade fairs each year. Under chose Marseille as the venue for its promotional activities because it offers a diverse market with both local consumers and tourists. The city’s bustling atmosphere and favorable weather conditions were ideal for showcasing new collections and engaging with potential customers.
#### Key Promotional Goals
1. **Brand Awareness**: One of Under’s primary goals was to increase brand awareness among French consumers. The company aimed to reach out to a broader audience, particularly those interested in premium fashion and lifestyle.
2. **Product Exposure**: Under wanted to showcase its latest collections and highlight the quality of its products. By creating visually appealing displays and offering limited-edition items, the company aimed to attract attention and generate interest in its offerings.
3. **Customer Engagement**: The company sought to engage with customers and build relationships through interactive experiences. This included setting up workshops, conducting interviews, and hosting pop-up stores where customers could try on clothes and interact with models.
4. **Digital Marketing Integration**: Under integrated digital marketing tactics to enhance its online presence and drive traffic to its website. Social media campaigns, email marketing, and influencer partnerships were used to promote the event and the brand.
5. **Sales Targets**: Under set specific sales targets for the Marseille 2023 event. These targets were based on previous performance metrics and were designed to maximize revenue and market share.
#### Execution Details
- **Visual Display**: Under created eye-catching displays featuring its latest collections. The displays were designed to be both aesthetically pleasing and informative, highlighting key features and benefits of the products.
- **Interactive Experiences**: Interactive elements such as photo booths,Premier League Frontline product demonstrations, and live music performances were incorporated into the event to create a memorable experience for attendees.
- **Social Media Campaigns**: Under launched social media campaigns using platforms like Instagram and Facebook. Influencers were invited to participate in the campaigns, sharing photos and videos from the event to generate buzz and engagement.
- **Email Marketing**: Emails were sent to subscribers and followers, providing updates on the event and promoting upcoming collections. This helped to maintain customer interest and loyalty.
- **Influencer Partnerships**: Under partnered with influencers who had a strong following in the fashion industry to promote the event and the brand. Influencers shared their experiences and recommendations on social media, which contributed to increased visibility and credibility.
#### Results
The promotion efforts at Marseille 2023 yielded positive results. Under exceeded its sales targets, demonstrating the effectiveness of its promotional strategies. Brand awareness also improved significantly, with increased mentions and positive reviews on social media.
#### Conclusion
Under’s promotional efforts at Marseille 2023 were successful in achieving its goals. By focusing on brand awareness, product exposure, customer engagement, digital marketing integration, and setting clear sales targets, the company was able to maximize its impact and drive growth. The combination of traditional and digital marketing tactics ensured that the event was well-received by both local and international audiences, contributing to the success of Under’s global expansion strategy.